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A dynamic model of electric vehicle adoption: The role of social commerce in new transportation |
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| Authors: | Bo Feng Qiwen Ye Brian J. Collins |
| Affiliation: | 1. School of Business Administration, South China University of Technology, #381 Wushan Road, Guangzhou, 510640, China;2. Business School, Soochow University, #50 East Ring Road, Suzhou, 215021, China;3. Department of Management, College of Business, University of Southern Mississippi, Box #5077, Hattiesburg, MS 39406, USA |
| Abstract: | This research explores the adoption of electric vehicles (EVs) as a substitute for internal combustion engine vehicles (ICVs) and examines its emergence as a mobile intelligent terminal of social commerce. We present a system dynamics (SD) model incorporating fuzzy logic to simulate the adoption process. The results suggest that consumers’ vague perceptions and the dispersion of pilot EV projects have caused EV adoption to be delayed; nevertheless, the introduction of social commerce to EVs can help relieve this problem and promote EV adoption. However, the timing of introducing social commerce is critical for enhancing its positive effect on EV adoption. |
| Keywords: | System dynamics (SD) Electric vehicle Adoption Fuzzy logic Social commerce |
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