基于联合分析的校区常规公共交通服务质量分析

公共交通服务质量是影响公交出行分担率的重要因素.为确定大学生对校区常规公共交通的服务评价以及对常规公共交通各影响因子的偏好程度，本文利用联合分析模型，对校区间的常规公共交通服务质量进行了研究.通过实测数据分析，得出了高消费群体及低消费群体对于可靠性、车内环境、车辆行驶时间、价格、等车时间等方面属性水平的效用值，给出了公交系统的效用函数，并由此确定了各属性的权重.研究结果表明，大学生的消费水平对大学生的常规公交服务质量评价的影响几乎可以忽略不计；此外，大学生在出行中最为看重车辆内环境，其次才是时间性因素，如可靠性、车辆行驶时间、等车时间等，而对于价格不敏感.

An Analysisof Campus Bus Transit Service Quality Based on Conjoint Analysis

Bus transit service quality is a major factor that affects public transport users’ access to bus service. In order to assess how university students make choices and trade-offs in traveling cost, traveling time, reliability, in-bus environment and waiting time, and to investigate the extent to which the components of bus transit service quality vary according to consumption level, bus transit service quality is analyzed based on the conjoint analysis. Through a data survey and analysis, the utility values of traveling cost, traveling time, reliability, in-bus environment and waiting time of the high-consumption-level group and the low-consumption-level group are obtained. Then the factors’ weights are derived through the utility values. The results show that there are no relations between the consumption level and the university students’ evaluation of bus transit. Furthermore, the university students value the most the in-bus environment, which is followed by reliability, traveling time and waiting time. Also, the university students do not care about price.