| 市场占有率分析-马尔可夫理论实证研究 |
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| 引用本文： | 冯荣丽 欧迪飞 彭朝晖. 市场占有率分析-马尔可夫理论实证研究[J]. 电工标准与质量, 2005, 20(4): 85-88 |
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| 作者姓名： | 冯荣丽 欧迪飞 彭朝晖 |
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| 作者单位： | [1]长沙理工大学数理经济研究所,湖南长沙410076 [2]长沙理工大学管理学院,湖南长沙410076 |
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| 基金项目： | 国家自然科学基金（No：10271020;10471012）资助项目. |
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| 摘 要： | 以海尔、容声等冰箱的市场占有率为实例阐释马尔可夫链对市场进行预测与决策的全过程．同时在预测误差分析的基础上对基于马尔可夫分析的市场占有率预测模型进行了评析．
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| 关 键 词： | 市场占有率 马尔可夫链 转移概率矩阵 预测 |
| 文章编号： | 1006-7140（2005）04-0085-04 |
| 收稿时间： | 2005-10-11 |
Analysis of Market Share- a practical Research of Markov Theory |
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| FENG Rong-li, OU Di-fei, PENG Zhao-hui. Analysis of Market Share- a practical Research of Markov Theory[J]. Journal of Changsha University of Electric Power(Natural Science Edition), 2005, 20(4): 85-88 |
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| Authors: | FENG Rong-li OU Di-fei PENG Zhao-hui |
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| Affiliation: | 1 .Institute of Mathematic Economy,Changsha University of Science and Teclmology,Changsha,Hunan,410076,China; 2. School of Management, Changsha University of Science and Technology, Changsha, Hunan, 410076, China |
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| Abstract: | We explain the process of making forecast and decision for the market adopting Markov theory through some examples such as refrigerator's market share of Haier et al.Some estimates were made to our model at the basis of error analysis. |
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| Keywords: | market share Markov chain transition probability matrix forecasting |
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