具有企业社会责任的闭环供应链回收及定价决策

研究具有企业社会责任的闭环供应链回收渠道选择及定价决策问题.在3种不同回收渠道结构下,探讨主导制造商的企业社会责任行为对新产品定价及废旧产品回收的影响.研究表明,无论在何种回收渠道结构下,制造商的企业社会责任行为均有利于扩大新产品市场需求、提高废旧产品回收率.制造商的企业社会责任行为虽然会导致自身纯利润的减少,但有利于增加其他成员企业及系统整体的利润,实现社会福利最大化.当制造商承担较少企业社会责任时,其利润较之其他成员总是最大的;反之,零售商的利润可能会超过制造商.从扩大新产品市场需求及提高废旧产品回收率的角度,制造商在零售商负责回收时实施企业社会责任的效果最好.

Recycling and pricing decisions for closed-loop supply chain with corporate social responsibility

This paper studies the recycling channel choice and pricing decision problems for a closed-loop supply chain with corporate social responsibility(CSR). The effect of a dominant manufacturer''s CSR behavior to the pricing of new products and the recycling of waste products is analyzed under three different recycling channel structures. It shows that no matter under what recycling channel structures, the CSR behavior of the manufacturer is conducive to expanding the market demand for new products, and improving the return rate for waste products.The CSR behavior of the manufacturer will lead to decrease in its net profit, but it helps to increase the profits of other enterprises and the whole system, as well as maximizing the social welfare. The profit of the manufacturer is always the biggest compared with that of retailer and third-party collectors when the manufacturer undertakes less CSR, however, the retailer''s profit will exceed that of the manufacturer on the contrary. From the point of view of expanding the market demand of new products and improving the recovery rate of waste products, it is best for the manufacturer to implement CSR when the retailers are responsible for recycling.