白酒包装之瓶体设计研究

针对白酒包装中的瓶体设计从艺术性与个性化的体现、传统文化的蕴含和产品档次的区分3个方面进行了讨论研究.文章提出必须把握好瓶体设计的各主要诉求点,在借鉴洋酒或香水瓶体设计,提升文化品位、改进设计观念与材料选择等方面探索不同的创新之路,才能设计出具有强烈的艺术感染性、新颖性和竞争性的作品,实现白酒的瓶体设计与酒文化、与个性、与产品核心的高度统

Bottle Design for Distilled Spirit Package

The bottle design for distilled spirits package were discussed in the aspects of the embodiment of artistry and individuation, implication of traditional culture, and division of product grades. The innovative ways should be explored in the field such as using the bottle design of foreign wine and perfume for reference, improving cultural trait, changing design idea and materials. So the production will be artistic impressive, newfangled and emulative, and the consistency among bottle design and the Chinese distilled spirit culture, individuality and product core can be realized.