首页 | 本学科首页   官方微博 | 高级检索  
     


Learning from New Product Development Projects: An Exploratory Study
Authors:Ursula Koners  Keith Goffin
Abstract:Knowledge generation is a cornerstone of new product development, and post‐project reviews (PPRs) are widely recognized as a facilitator of project‐to‐project learning. Empirical research on PPRs is sparse, so this paper describes four in‐depth exploratory case studies that look at how PPRs are conducted and the learning that can result. The results indicate that appropriately managed PPRs can make a significant contribution to knowledge generation and exchange. In addition, the study indicates the urgent need for more research into this important area.
Keywords:
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号