Food4Me study: Validity and reliability of Food Choice Questionnaire in 9 European countries |
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| Affiliation: | 1. University of Bradford, Faculty of Social Sciences, Division of Psychology, Richmond Road, BD7 1DP Bradford, United Kingdom;2. Northern Ireland Centre for Food and Health, University of Ulster, Cromore Road, BT52 1SA Coleraine, United Kingdom;3. University College Dublin, Belfield, Dublin 4, Ireland;4. University of Porto, Faculty of Nutrition and Food Sciences, R. Roberto Frias, 4200-465 Porto, Portugal;5. Wageningen University, Marketing and Consumer Behaviour Group, Hollandseweg 1, 6706KN Wageningen, The Netherlands;6. Newcastle University, School of Agriculture, Food and Rural Development, Newcastle upon Tyne NE1 7RU, United Kingdom;1. Departamento de Producción Agropecuaria, Facultad de Ciencias Agropecuarias y Forestales. Universidad de La Frontera, P.O. Box 54-D, Temuco, Chile;2. LICSA-Núcleo de Ciencias Sociales, Universidad de La Frontera, P.O. Box 54-D, Temuco, Chile;3. Centro de Psicología Económica y del Consumo, Universidad de La Frontera, P.O. Box 54-D, Temuco, Chile;4. Escuela de Ingeniería Comercial, Facultad de Economía y Negocios, Universidad de Talca, Dos Norte 685, Talca, Chile;5. Departamento de Gestión de Empresas, Universidad Pública de Navarra, Campus de Arrosadia, s/n, 31006 Pamplona, Navarra, Spain;6. MAPP Centre, Aarhus University, Nordre Ringgade 1, 8000 Aarhus, Denmark;1. CBIOS – Universidade Lusófona’s Research Center for Biosciences & Health Technologies, Lisbon, Portugal;2. Faculty of Nutrition and Food Sciences, University of Porto, Porto, Portugal;3. GreenUPorto – Research Centre on Sustainable Agri-food Production, Porto, Portugal;1. GreenUPorto & LAQV-REQUIMTE, DGAOT, Faculty of Sciences, University of Porto, Campus Agrário de Vairão, R. da Agrária 747, 4485-646, Vila do Conde, Portugal;2. GreenUPorto, Faculty of Nutrition and Food Sciences, University of Porto, R. Roberto Frias, 4200-465, Porto, Portugal;1. The New Zealand Institute for Plant & Food Research, Auckland, New Zealand;2. The University of Copenhagen, Denmark;3. TasteMatters Research & Consulting, Sydney, Australia;4. The University of Florence, Italy |
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| Abstract: | This analysis has been conducted to explore the validity and reliability of the Food Choice Questionnaire (FCQ) across 9 European countries. Variation in the factor structure and the perceived importance of food choice motives have been compared cross-nationally. Volunteers (N = 9381) were recruited from an existing panel of a social research agency to take part in the Food4Me survey in Germany, Greece, Ireland, Poland, Portugal, Spain, the Netherlands, the UK and Norway. The survey was administered on-line. Configural, metric and scalar invariance fell within acceptable limits and were consistent across the 9 countries. All reliability parameters were above acceptable levels. Factor analysis confirmed that all items loaded onto the same 9 factors established by Steptoe and Pollard (1995). There was highly significant agreement in the relative importance of food choice factors between countries. Price was ranked as most important food choice factor in five countries (Spain, Greece, Ireland, Portugal and the Netherlands), sensory appeal was ranked first for three countries (Norway, Germany and the UK) while natural content was ranked as the most important factor in Poland. Familiarity and ethical concern were consistently ranked as least important in all countries. These data suggest that the FCQ is a suitable tool for exploring food choice motives across different European populations. Differences in relative importance of factors within countries may need to be taken into account in dietary health intervention and food product development. |
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| Keywords: | Food Choice Questionnaire (FCQ) Survey Reliability Validity Food4Me |
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