| 企业成长期的品牌形象设计个案研究 |
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| 引用本文： | 巫大军,吴彪,杨艳.企业成长期的品牌形象设计个案研究[J].包装工程,2009,30(7). |
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| 作者姓名： | 巫大军 吴彪 杨艳 |
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| 作者单位： | 巫大军,WU Da-jun(重庆大学,重庆,430043);吴彪,WU Biao(重庆文理学院,重庆,402160);杨艳,YANG Yan(重庆师范大学,重庆,400030) |
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| 摘 要： | 通过对成长期的企业形象VI个案设计,探讨本土企业面对激烈的全球化竞争, 必须找到最佳的导入时机,整合优势资源,创立自主形象品牌和中国的CI文化典范探讨能及的可能性.
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| 关 键 词： | VI设计 企业形象 品牌定位 整合 |
Case Studies of Corporation Growth-term Brand Image Design |
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| WU Da-jun,WU Biao,YANG Yan.Case Studies of Corporation Growth-term Brand Image Design[J].Packaging Engineering,2009,30(7). |
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| Authors: | WU Da-jun WU Biao YANG Yan |
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| Affiliation: | WU Da-jun1,WU Biao2,YANG Yan3(1.Chongqing University,Chongqing 400043,China,2.Chongqing University of Arts , Sciences,Chongqing 402160,3.Chongqing Normal University,China) |
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| Abstract: | Visual identity design of long-term corporation image design was introduced.It was put forward that facing to fierce global competition,local enterprises must find the best time to import and integrate advantageous resources for the establishment and development of own brands,establish new brand strategy to create self-image brand and model of Chinese CI culture. |
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| Keywords: | VI design corporation image brand positioning integration |
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