| 建立客户关系管理提高润滑油技术服务水平 |
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| 引用本文： | 戴瑞群. 建立客户关系管理提高润滑油技术服务水平[J]. 石油商技, 2003, 21(1): 31-34 |
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| 作者姓名： | 戴瑞群 |
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| 作者单位： | 中国石化股份有限公司润滑油茂名分公司,茂名,525011 |
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| 摘 要： | 润滑油产品的技术性、复杂性和特殊性充分反映了润滑油技术服务工作的重要性。建立客户关系管理（CRM），实现与客户互动的业务管理信息系统，真正致力于改善客户关系，可提高润滑油技术服务水平。
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| 关 键 词： | 客户关系管理 润滑油 技术服务水平 业务管理信息系统 油田销售 |
| 修稿时间： | 2002-09-25 |
Establish Client Relation Management and Improve Lube Oil Technical Service |
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| Dai Ruiqun. Establish Client Relation Management and Improve Lube Oil Technical Service[J]. Petroleum Products Application Research, 2003, 21(1): 31-34 |
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| Authors: | Dai Ruiqun |
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| Abstract: | The importance of lube oil technical service is fully reflected by the complex and specializedtechnical features of lube oil products. The service may be enhanced by establishment of Client Relation Management (CRM) , realization of an interactive business information system with clients, and sincere effort on improving client relation. |
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| Keywords: | lube oil client relation management technical service |
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