电商包装存在问题及对策

目的研究电商包装存在的问题,并提出解决对策。方法采用查阅文献、网络调研等分析电商包装的特点,并基于电商包装的现状剖析其当前存在的突出问题,针对性地提出解决对策。结果通过对电商包装现阶段存在问题的深入研究,提出要从根本上解决电商包装包装不足、过度包装、环保问题突出、包装规格过多、用户体验不佳等问题,需要政府、包装企业、快递企业、电商企业等多方配合,共同提升电商包装回收利用率,要从产品包装设计、包装材料选择、包装操作规范和包装标准制定等多方面规范电商包装全流程,不断提升用户体验。结论电商包装现阶段仍然存在诸多问题,只有参与各方共同努力,协同改进电商包装中的问题,才能使电商包装回归本质、绿色环保、方便快捷。

The Problems and Countermeasures of E-commerce Packaging

The work aims to study the problems of E-commerce packaging, and put forward the countermeasures. Characteristics of E-commerce packaging were analyzed by reviewing literatures, conducting network researches and in other method. Its current prominent problems were analyzed based on the status of E-commerce packaging, and countermeasures were put forward accordingly. Through the in-depth study on the existing problems of E-commerce packaging, it is proposed to fundamentally solve the problem of insufficient packaging, excessive packaging, prominent environmental problems, excessive packaging specifications, poor user experience and other issues. To solve these problems, the government, packaging companies, express enterprises and E-commerce enterprises, etc. were required to work together to enhance the recycling rate and regulate the whole process of E-commerce packaging from the product packaging design, packaging material selection, packaging operation specifications, packaging standard formulation and other aspects, so as to improve the user experience continuously. There are still many problems existing in E-commerce packaging at this stage, only when all participants work together and coordinate to solve the problems can the E-commerce packaging return to nature, green and environmental protection, convenience and efficiency.