| 北京服装行业品牌发展对策研究 |
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| 引用本文： | 卢安,宁俊,陈桂玲. 北京服装行业品牌发展对策研究[J]. 北京服装学院学报(自然科学版), 2006, 26(3): 51-55,62 |
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| 作者姓名： | 卢安 宁俊 陈桂玲 |
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| 作者单位： | 北京服装学院商学院,北京,100029;北京服装学院商学院,北京,100029;北京服装学院商学院,北京,100029 |
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| 基金项目： | 北京市哲学社会科学基金 |
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| 摘 要： | 服装产业地区间竞争日趋激烈,如何提升竞争力,成为各地区共同面临的问题.本文从北京服装行业品牌发展现状着手,分析了北京服装品牌发展中的不足,从多个层面提出了促进北京服装行业品牌发展的相关对策.
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| 关 键 词： | 服装行业 服装品牌 发展对策 |
| 文章编号： | 1001-0564（2006）03-0051-06 |
| 收稿时间： | 2005-12-23 |
| 修稿时间： | 2005-12-23 |
Countermeasures of Brand Development of Beijing Apparel Industry |
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| LU An,NING Jun,CHEN Gui-ling. Countermeasures of Brand Development of Beijing Apparel Industry[J]. Journal of Beijing Institute of Clothing Technology, 2006, 26(3): 51-55,62 |
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| Authors: | LU An NING Jun CHEN Gui-ling |
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| Affiliation: | Department of Business Administration, Beijing Institute of Clothing Technology, Beijing 100029, China |
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| Abstract: | The competition in apparel industry is becoming fiercer and fiercer.One common question different regions is facing is how to promote their competence.Based on the analysis of the present state of Beijing clothing brand,the shortage of Beijing apparel industry's development was put forward.Finally,several countermeasures of promoting brand competence were given. |
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| Keywords: | apparel industry clothing brand development countermeasure |
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