电信套餐资费策略演进分析

资费作为业务的重要组成部分,其策略制定与电信企业的总体业务发展战略密切相关,也深受政府电信资费政策改革的影响。本文首先从全球电信资费的改革历程入手,详细解读了我国电信管制政策及电信资费发展趋势。其次,选取了北京联通及各运营商有代表性的3类产品资费策略进行详细分析,对运营商之间的资费策略进行了比较,深刻揭示了电信运营商的资费策略演进路线,在全业务竞争时代,运营商的资费策略已经由单纯降价逐渐演变为全业务深度渗透捆绑,同时指出了针对不同微分市场开展全业务资费策略设计的关键所在。

The Strategy Analysis of Telecommunication Tariff Package Evolution

As an important part of telecommunications service,tariff designing is closely related to overall development strategy,also deeply influenced by the policies of the administration.Within the background of international telecommunication reformation,the paper focuses on the evolvement and development of domestic tariff regulation policy.The paper selects three representative tariffs of Beijing United Network Telecommunications Corporation to be analyzed particularly,and compare them with other providers.The competition tariff developing process is pointed out,that is from simply falling price to in-depth combination of full services in Full Services competition era.Besides the paper reveals that the key of tariff designing within the segment.