| Abstract: | 33 undergraduates were committed to performing a counterattitudinal behavior under conditions of high or low choice. Thereafter, the order of presentation of two potential sources of arousal was manipulated. Some Ss first watched and rated a cartoon and then completed a posttreatment attitude measure. Other Ss first completed the attitude measure and then viewed the cartoon. It was thought that the presentation of the attitude measure first would lead Ss to attribute any arousal they might be experiencing to their counterattitudinal behavior and hence to change their attitudes. Analogously, presentation of the cartoon first was predicted to foster an interpretation of any arousal as a humorous reaction to the cartoon. The attitude and humor ratings of high-choice Ss were more affected by the order manipulation than the ratings of low-choice Ss. It is suggested that the arousal created by an induced compliance manipulation may be a general and undifferentiated state that can be attributed to any plausible source. (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
