| 加入WTO后中国中高档成衣业的品牌战略 |
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| 引用本文： | 唐新玲. 加入WTO后中国中高档成衣业的品牌战略[J]. 上海工程技术大学学报, 2004, 18(2): 181-184,188 |
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| 作者姓名： | 唐新玲 |
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| 作者单位： | 上海工程技术大学,服装学院,上海,200065 |
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| 摘 要： | 通过对国内市场的分析，针对中高档服装企业，从品牌建设，市场定位等角度出发，提出了一定的见解及应对措施。
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| 关 键 词： | 中国 服装 国际挑战 WTO 品牌战略 |
| 文章编号： | 1009-444(2004)02-0181-04 |
Brand Strategy of Chinese Middle-high Grade Apparel Industry after Entering WTO |
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| TANG Xing-ling. Brand Strategy of Chinese Middle-high Grade Apparel Industry after Entering WTO[J]. Journal of Shanghai University of Engineering Science, 2004, 18(2): 181-184,188 |
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| Authors: | TANG Xing-ling |
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| Abstract: | The current Chinese costume market situation is analyzed and the opportunities and challenges of domestic brands in the middle-high grade apparel industry are pointed out. Some recommendations concerning brand strategy, designing, positioning and marketing are given for the domestic brands. |
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| Keywords: | China apparel international challenge WTO brand strategy |
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