| 应用4Rs营销理论 开发HDPE管材专用料 |
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| 引用本文： | 刘文志,王刚,黄士勇.应用4Rs营销理论 开发HDPE管材专用料[J].石油化工管理干部学院学报,2005(2):27-29. |
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| 作者姓名： | 刘文志 王刚 黄士勇 |
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| 作者单位： | 燕山石油化工股份有限公司,北京,102500 |
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| 摘 要： | 4Rs是在4Ps、4Cs等营销理论基础上发展起来的新的营销理论,强调以竞争为导向,通过关联、关系和反应,提出如何建立关系、长期拥有客户、保证长期利益的具体操作方式,追求为客户提供价值和回报相辅相成,从而达到双赢的效果。通过阐述4Rs营销理论在高密度聚乙烯(HDPE)管材专用料开发过程中的应用,说明该理论在石化企业营销实践中具有的现实意义和可操作性。
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| 关 键 词： | 4RS 营销 理论 应用 开发 专用料 |
| 修稿时间： | 2005年3月15日 |
Develop Special Tube Material of HDPE with 4Rs Marketing Theory |
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| Liu Wenzhi,Wang Gang,Huang Shiyong.Develop Special Tube Material of HDPE with 4Rs Marketing Theory[J].JOurnal of Sinopec Management Institute,2005(2):27-29. |
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| Authors: | Liu Wenzhi Wang Gang Huang Shiyong |
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| Affiliation: | Liu Wenzhi~*,Wang Gang,Huang Shiyong |
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| Abstract: | 4Rs is a new theory developed on the basis of 4Ps and 4Cs marketing theory, which emphasizes competition orientation , presents special operation modes of establishing relations , keeping clients for a long time and ensuring long term profits trying to provide value and awards for clients, with mutual benefits. Through illustrating the application of 4Rs in the developing special tube material of HDPE, suggested it is practical in marketing business in petrochemical enterprises . |
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| Keywords: | 4Rs marketing theory application |
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