Strategic Corporate Social Responsibility and Value Creation |
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| Authors: | Bryan W Husted David B Allen |
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| Affiliation: | (1) Erivan K. Haub Chair in Business and Sustainability, Schulich School of Business, York University, Toronto, Canada;(2) Strategy Department, Instituto de Empresa Business School, Madrid, Spain |
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| Abstract: |
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This paper examines the conditions under which corporate social responsibility (CSR) is related to value creation in the multinational
enterprise (MNE).
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Following prior work by Burke and Logsdon (1996), we examine the relationship of centrality, appropriability, proactivity,
visibility, and voluntarism to value creation.
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The results of a survey of 111 MNEs in Mexico suggest that centrality, visibility, and voluntarism are related to value creation. |
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