| 江西省旅游业与文化创意产业融合发展研究 |
| |
| 引用本文： | 刘文辉,姚远. 江西省旅游业与文化创意产业融合发展研究[J]. 适用技术之窗, 2013, 0(9): 225-229 |
| |
| 作者姓名： | 刘文辉 姚远 |
| |
| 作者单位： | 南昌工程学院工商管理学院,江西南昌330099 |
| |
| 基金项目： | 基金项目：2012年度江西省艺术规划课题（编号：YG2012074） |
| |
| 摘 要： | 旅游产业在产品、市场、品牌、宣传营销以及基础设施建设等诸多方面都和文化创意产业拥有交集，两者结合使得科技含量高、形式活泼、文化内涵丰富的旅游产品的出现成为可能。江西省文化资源丰富，自然风景优美宜人，但文化创意产业与旅游产业融合不尽如人意。本文从江西省旅游产业与文化产业融合基础入手，对两大产业的融合模式进行研究，提出了相关对策建议。
|
| 关 键 词： | 江西省 旅游业 文化创意产业 融合发展 |
Research on Industrial Convergence Development of Tourism Industry and Cultural and Creative Industries in Jiangxi |
| |
| Liu Wenhui Yao Yuan. Research on Industrial Convergence Development of Tourism Industry and Cultural and Creative Industries in Jiangxi[J]. Science & Technology Plaza, 2013, 0(9): 225-229 |
| |
| Authors: | Liu Wenhui Yao Yuan |
| |
| Affiliation: | Liu Wenhui Yao Yuan (Business Administration College, Nanchang Institute of Technology, Jiangxi Nanchang 330099 ) |
| |
| Abstract: | Tourism industry has intersections with cultural and creative industries in product, market, brand- ing, promotion and marketing, and infrastructure, among many other aspects, which makes the high-tech, lively, culture-loaded tourism products possible. Jiangxi, a famous cultural and natural resort, neglects the combination of cultural and creative industries and tourism industry. This paper analyzes the industry convergence, and introduces its model and putting countermeasures. |
| |
| Keywords: | Jiangxi Province Tourism Industry Cultural and Creative Industries Convergence Development |
| 本文献已被 维普 等数据库收录！ |
|
