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| 让名牌大放光彩──访上海振华造漆厂 | |
| 引用本文： | 叶尚仲. 让名牌大放光彩──访上海振华造漆厂[J]. 中国涂料, 1998, 0(4) |
| 作者姓名： | 叶尚仲 |
| 摘 要： | 介绍上海振华进漆厂是如何推行名牌战略，发挥名牌效应，使飞虎漆成为著名商标、知名品牌的。 |
How to expand the famous brand effects |
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| Abstract: | Flying Tiger is the famous brand of paint products of Zhen-hua Paint Factory for more than sixty years in China and overseas.This artricle introduces how Zhen-hua paint cultivates and utilizes their brand and makes benefits for their paint products, and naturally, for their factory also. |
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| 本文献已被 CNKI 等数据库收录！ | |