威胁诉求对驾驶安全的影响:有效与无效

目的 为探讨威胁诉求策略在各国道路交通安全活动中的应用现状，厘清威胁诉求对驾驶安全的影响。方法 采用文献分析法对关于威胁诉求与驾驶安全有效性与无效性争论的实证研究进行了对比;重点梳理文献结果不一致的地方，并分析了导致不一致的原因;归纳了现有研究的局限性，指出未来研究的趋势。结果 威胁诉求起作用的关键在于威胁唤醒程度、严重性、可感知性、诱导的情绪体验以及有效的可执行的建议与措施，要综合考虑各种因素来评估其效果。结论 未来研究可综合这些因素来确定道路安全活动中威胁诉求的最佳类型。

Impact of Threat Appeals on Driving Safety:Effective and Ineffective

The work aims to explore the application status of threat appeal strategy in road traffic safety activities in various countries and clarify the impact of threat appeals on driving safety. The existing literature was reviewed and the empirical research concerning the effectiveness and ineffectiveness of threat appeal in driving safety was compared. With the focuses on the inconsistencies of literature results, the causes of the inconsistent results were analyzed. The limitations of the existing research were summarized, and the future research trends were pointed out. The result showed that the key to the effectiveness of threat appeal lay in the degree of threat arousal, severity, perceptibility, induced emotional experience and effective executable suggestions and measures. Various factors should be considered comprehensively to evaluate its effect. Future research can integrate these factors to determine the best type of threat appeals in road safety activities.