云庙会:元宇宙视角下严肃游戏体验设计研究

目的 以佛山祖庙为对象，在数字文旅背景下从元宇宙视角对庙会进行严肃游戏、体验创新设计，提出新的体验模式——云庙会，对当前庙会旅游存在的问题进行深入挖掘与痛点分析。方法 基于严肃游戏的设计原理对云庙会进行PACT-P系统模式构建，运用H5木疙瘩交互软件进行游戏内容编辑，从庙会的景区、习俗仪式、庙会活动和集市贸易等方面，进行游戏系统化地改造与升级，实现云庙会严肃游戏的便利性、可玩性和互动性。结论 一方面，尝试解决传统庙会旅游中的发展滞后和传播力度不足、游客参与度不高等问题;另一方面，通过严肃游戏的形式使云庙会旅游兼顾游戏性和教育性，不仅给传统庙会旅游提供多元化发展路径，而且为数字文旅发展思路提供实践参考。

Cloud Temple Fair:Serious Game Experience Design from the Perspective of Metaverse

The work aims to design serious games and innovative experience for the temple fair from the perspective of metaverse under the background of digital cultural tourism with Foshan Ancestral Temple as the object and then put forward a new experience mode - cloud temple fair and deeply excavate and analyze the problems and pain points existing in the current temple fair tourism. Based on the design principle of serious games, the PACT-P system mode of cloud temple fair was built. H5 Mugeda interactive software was applied to edit the game content, and systematically transform and upgrade the games from the aspects of temple fair scenic spots, customs and rituals, temple fair activities and market trade, so as to realize the convenience, playability and interaction of serious games at cloud temple fair. On the one hand, the cloud temple fair aims to solve the problems of lagging development, insufficient communication and low participation of tourists in traditional temple fair tourism. On the other hand, making the cloud temple fair tourism give consideration to both playfulness and education through serious game forms, not only broadens the diversified development path of traditional temple fair tourism, but also provides practical reference for the development of digital cultural tourism.