存量市场下健身APP用户黏度增强设计研究

目的 持续使用意向是用户持续性保持某行为的直观投射，也是APP用户黏度的直观表现。研究健身APP用户黏度的影响因素，有助于用户健身体验的优化。方法 利用文献研究法在信息系统持续使用模型的基础上，引入社会认知理论中自我效能、社会影响等变量建立APP黏度影响因素假设模型。对233名用户进行数据搜集，并对数据进行信度效度分析，通过结构方程模型衡量各变量关联程度，从双理论角度，将各变量作为健身APP系统设计的因素。结果 直接影响用户黏度的要素有：自我效能、感知有用性与满意度，间接因素体现为社会影响与便利条件。结论 根据各因素导向，提出了旨在增强健身APP用户黏度的整体性设计策略：即以易得性、胜任性、反馈性、意外性、社群性五大原则指导设计。

Design on User Viscosity Enhancement of Fitness APP in the Inventory Market

Continuance intention is an intuitive projection of a user''s intention to continue a certain behavior, and it is also an intuitive manifestation of APP user viscosity. The work aims to study the influencing factors of fitness APP user viscosity to improve user experience in fitness. On the basis of the continuance use model of the information system, the literature research method was used to introduce variables such as self-efficacy and social influence in the social cognitive theory to establish a hypothetical model of APP viscosity influencing factors. Data on 233 users were collected for further reliability and validity analysis. The structural equation model was used to measure the correlation degree of each variable. From a dual-theory perspective, each variable was used as a factor in the design of the fitness APP system. The factors directly influencing APP user viscosity were:self-efficacy, perceived usefulness and satisfaction. Indirect factors include social influence and convenience. According to the orientation of various factors, a holistic design strategy aiming at enhancing the user viscosity of fitness APPs was proposed:the design should be guided by the six principles of easy availability, competence, feedback, unexpectedness, and sociality.