色彩元素在视觉传达设计中的创新应用

目的 探索创新视角下的色彩元素在视觉传达设计中的个性化应用.方法 分析视觉传达设计的主要内涵及其代表性设计门类,引出色彩这一视觉元素在视觉传达设计中表现的在传递信息、呈现效果、展示文化等方面的重要作用,并分别以包装设计、展览陈列艺术设计为代表,就具体的创新应用路径进行分析和探索,最后从对视觉中心的关注、对比例及尺度的合理控制以及对整体与局部的协调三大方面总结色彩元素在视觉传达设计中的创新发展方向.结论 色彩元素是视觉传达中不可缺少的重要组成,将这一元素进行科学分析和整理,创新性地应用于视觉传达设计的各个领域,能够改进相对固化的视觉元素运用形式与效果,使作品更具吸引力和时代感,从而提升视觉传达效果,促进视觉传达设计的优化发展.

Innovative Application of Color Elements in Visual Communication Design

To explore the personalized application of color elements in visual communication design from the perspective of innovation. The main meaning of visual communication design and its representative design groups is analyzed to lead to the important role of color as the visual elements in the visual communication design in conveying information, presenting effects, and showing the culture. Respectively represented by packaging design, exhibition display art design, the innovation of the specific application of path is analyzed and explored, finally from the attention of visual center, the reasonable control of the proportion and scale, and coordination of the three aspects of the whole and partial summary color elements in the innovation and development direction of visual communication design is summarized. Color elements is an indispensable important component in the visual communication, the scientific analysis and arrangement of this element and its innovative application in various fields of visual communication design can improve the relatively solid form and effect of the use of visual elements, make the work more attractive and time feeling, thus greatly improve the visual communication effect, promote the development of visual communication design optimization.