Agent-Based Modelling — Treating Customers As Individuals Not Numbers |
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| Authors: | D Collings T Reeder I Adjali P Crocker M Lyons |
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| Affiliation: | (1) School of Computing, Dublin Institute of Technology, Dublin, Ireland; |
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| Abstract: | Developments in computer hardware and software over the last ten years have made modelling a cheap and powerful support tool in the business world. Routinely, simple models are used to understand how changes in the cost base of a product will affect profits and returns on investments. Used in this way models allow decision makers to investigate the sensitivities between variables to make more informed decisions. |
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