| 传媒消费主义对中国电视娱乐节目的影响 |
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| 引用本文： | 董爱华. 传媒消费主义对中国电视娱乐节目的影响[J]. 北京印刷学院学报, 2007, 15(3): 28-30 |
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| 作者姓名： | 董爱华 |
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| 作者单位： | 北京印刷学院,出版传播与管理学院,北京,102600 |
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| 摘 要： | 近几年,中国传媒行业受到传媒消费主义影响,开始重视市场和商业化运营,把受众等同于消费者.这在电视娱乐节目中表现最为明显.但应该注意的是,电视媒体的运营方在将娱乐节目推向市场的过程中要注意避免节目被商业力量所把持,不要使电视媒体从强有力的传播工具沦为创造利润的工具.
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| 关 键 词： | 传媒消费主义 娱乐节目 市场 消费者 默多克 |
| 文章编号： | 1004-8626（2007）03-0028-03 |
| 修稿时间： | 2007-04-10 |
Influences of Media-Consumerism on China's Television Entertainment Programming |
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| DONG Ai-hua. Influences of Media-Consumerism on China's Television Entertainment Programming[J]. Journal of Beijing Institute of Graphic Communication, 2007, 15(3): 28-30 |
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| Authors: | DONG Ai-hua |
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| Affiliation: | Beijing Institute of Graphic Communication, Beijing 102600, China |
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| Abstract: | In recent years,Murdoch's media company has experienced quick development in China.At present,the Chinese audience is able to watch the programming of nine channels under Sky-Media.Thus influenced by media-consumerism,the Chinese media begins to place emphasis on market and commercial management and equates audiences to consumers.From three aspects,the article analyzes when places into the market,how China's television entertainment programming is influenced by media-consumerism.The purpose of the analysis is to infirm media operators that they focus on keeping entertainment programs in the market,away from commercial control and that they should not convert television media from a broadcasting tool to a profit-making tool. |
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| Keywords: | media-consumerism entertainment program market consumer |
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