营销时代的生活用纸品牌创新战略 |
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引用本文: | 董文海. 营销时代的生活用纸品牌创新战略[J]. 中华纸业, 2011, 32(1): 46-50,6 |
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作者姓名: | 董文海 |
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作者单位: | 特邀撰稿人 |
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摘 要: | 面对残酷竞争,怎样为生活用纸产品同质化的尴尬找到出路,为品牌在越来越细分的市场中找到一席之地和在竞争中脱颖而出呢?
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关 键 词: | 生活用纸 品牌 创新 战略 营销 |
Strategies in brand innovation for tissue paper in marketing age |
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Abstract: | The innovation of brand marketing mode will be a major weapon in the future competition for tissue paper industry. The enterprises which manufacture tissue paper should convert and improve the industrial chain value in the process of brand intergration. |
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