(1) General Motors India Science Laboratory, International Technology Park, 560 066 Bangalore, India
Abstract:
In this paper, we identify various models from the optimization and econometrics literature that can potentially help sense customer demand in the e-business era. While modelling reality is a difficult task, many of these models come close to modelling the customer's decision-making process. We provide a brief overview of these techniques, interspersing the discussion occasionally with a tutorial introduction of the underlying concepts.