中国绿色食品网络营销模式的检视与构建

以互联网为技术基础的网络营销模式具有不受地域限制以及信息传播的便捷和廉价等特征,在互联网日益普及的今天,对绿色食品的营销起着越来越大的作用。通过对中国绿色食品营销模式的检视可以发现,虽然绿色食品的网络营销在中国已经有了很大的发展。但是,仍然存在互联网技术不发达、法制建设不健全、网络营销手段单一,以及绿色食品本身价格高、结构不合理等问题。因此,有必要通过加强互联网的基础建设、网络营销的法制建设、政府的扶持力度,以及充分利用各种网络营销渠道、开发成本低廉、适销对路的绿色食品等针对性措施,以保证中国绿色食品网络营销模式的顺利构建。

Inspection and construction of green food network marketing pattern in China

The Internet marketing model based on the Internet is not restricted by region and the information communication is convenient and cheap. Today, internet is becoming more and more popular. Through the review of Chinese green food marketing model, many problems can be found. Although the network marketing of green food in our country has been a great development. But, the problems still exists such as the internet technology under developed, the legal system construction of imperfection, the single means of network marketing, high price, unreasonable structure etc.. Therefore, it is necessary by strengthening the legal construction of the infrastructure of the internet, network marketing, the government''s efforts to support and making full use of the network marketing channels, low development cost, marketable green food and other measures to ensure the food of our country green network marketing model to construct smoothly.