| 传统食品包装设计流程研究 |
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| 引用本文： | 童玲,张剑. 传统食品包装设计流程研究[J]. 食品与机械, 2016, 32(9): 95-98 |
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| 作者姓名： | 童玲 张剑 |
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| 作者单位： | 湖南人文科技学院美术与设计学院，湖南 娄底 417000;长沙理工大学设计艺术学院，湖南 长沙 410114 |
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| 基金项目： | 湖南省教育科学规划课题（编号：XJK016BTW008）；湖南省技术创新引导计划项目（编号：2016ZK3005）；湖南省技术创新引导计划项目（编号：2016ZK3012） |
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| 摘 要： | 对传统食品的包装设计全过程进行系统的分析与阐述,遵循绿色包装、简约主义设计理念,解读传统食品历史文化、工业化流程,分析传统食品的市场定位,从包装风格、材料选择、结构优化、视觉语言等方面进行专业设计,落实传统食品包装传承并弘扬传统文化的载体功能,为传统食品工业化构建系统科学的设计流程。
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| 关 键 词： | 传统食品；包装设计；流程 |
| 收稿时间： | 2016-06-01 |
The research of the packaging design process on traditional food |
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| TONGLing,ZHANGJian. The research of the packaging design process on traditional food[J]. Food and Machinery, 2016, 32(9): 95-98 |
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| Authors: | TONGLing ZHANGJian |
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| Affiliation: | Science and Technology in College of Art and Design, Hunan University of Humanities, Loudi, Hunan 417000, China; School of Art and Design, Changsha University of Science and Technology, Changsha, Hunan 410114, China |
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| Abstract: | Analyzing and elaborating of the whole process of traditional food packaging design were reviewed. Our design conformed to the idea of green packaging and minimalism, as well as expressed both the traditional food culture and the design of industrialization circuit of the process. Moreover, the market position of traditional food was also analyzed. The traditional food was designed in accordance with the packaging style, material selection, structure optimization, visual language and so on. At the same time, we should implement and pay more attention to the packaging of traditional foods, and inherit the carrier function of traditional culture. We devoted to establish the scientific design process for the industrialization of traditional food. |
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| Keywords: | traditional food packaging design process |
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