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突破发展瓶颈打造黄酒系统标准
引用本文:傅祖康.突破发展瓶颈打造黄酒系统标准[J].酿酒,2008,35(4):22-23.
作者姓名:傅祖康
作者单位:浙江会稽山绍兴酒股分有限公司,绍兴,312030
摘    要:为了突破黄酒发展的瓶颈,必须解决黄酒的标准和规范问题,其包括传播口径标准化、包装容器标准化、饮酒器具标准化等。标准和规范是强化营销力、集聚传播力的基础,标准规范的建立必将大大促进黄酒行业的大发展。

关 键 词:黄酒  标准  发展

Breakthrough Developmental Bottlenecks and Create Systematic Standard of Rice Wine
FU Zu-kang.Breakthrough Developmental Bottlenecks and Create Systematic Standard of Rice Wine[J].Liquor Making,2008,35(4):22-23.
Authors:FU Zu-kang
Abstract:In order to breakthrough the bottleneck in the development of rice wine, the problems of standardization including the dissemination, packaging containers and drinking utensils, must be solved. Standards and rules are the basis to strengthen the marketing and to concentrate the dissemination force. The establishment of standards will greatly promote the development of the rice wine industry.
Keywords:rice wine  standards  development
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