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Wheels,skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas |
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| Authors: | Alan Tapp Ashley Pressley Mike Baugh Paul White |
| Affiliation: | 1. Bristol Social Marketing Centre, Faculty of Business and Law, University of the West of England, Coldharbour Lane, Bristol BS16 1QY, UK;2. Cardiff Business School, Faculty of Marketing and Strategy, Cardiff University, Colum Drive, Cardiff CF10 3EU, UK;3. City Transport, Bristol City Council, 3rd Floor, Bazaar Wing, Brunel House, St George''s Street, Bristol BS1 5UY, UK;4. Applied Statistics Group, Faculty of Environment and Technology, UWE, Coldharbour Lane, Bristol BS16 1QY, UK |
| Abstract: | Young men from poorer backgrounds are associated with high road traffic collision levels. However, solving this problem has proven very difficult. Hence this paper summarises the findings of a UK government funded two-year trial of a cross-discipline intervention to reduce aggressive driving amongst this group. |
| Keywords: | Road safety Young male drivers Social marketing |
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