| 高职院校市场营销课程实践型教学模式改革探索 |
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| 引用本文： | 李爱真. 高职院校市场营销课程实践型教学模式改革探索[J]. 河南机电高等专科学校学报, 2011, 19(4): 117-119 |
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| 作者姓名： | 李爱真 |
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| 作者单位： | 河南机电高等专科学校经济贸易系,河南新乡,453000 |
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| 摘 要： | 高职院校市场营销课程的实践型教学模式应以营销岗位能力为培养目标,整合课程的核心知识模块,采用多种实践形式相结合的方式及多元化开放型的创新评价体系全面培养学生的专业岗位技能及通用能力。
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| 关 键 词： | 市场营销课程 实践型教学 评价方式 |
Reform Exploration of Vocational College Marketing Course's Practical Teaching Model |
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| LI Ai-zhen. Reform Exploration of Vocational College Marketing Course's Practical Teaching Model[J]. Journal of Henan Mechanical and Electrical Engineering College, 2011, 19(4): 117-119 |
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| Authors: | LI Ai-zhen |
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| Affiliation: | LI Ai-zhen(Department of Economic Trade,Henan Mechanical and Electrical Engineering College,Xinxiang 453000,China) |
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| Abstract: | The practical teaching model of vocational college marketing course should be competence-oriented,incorporate core knowledge models,adopt various integrated practice forms and multielement,open,innovative evaluation system to give scope to the students' professional post skills and general competence |
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| Keywords: | marketing course practical teaching evaluation system |
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