构建与区域产业发展相适应的电力营销目标

分析了"十一五"期间黔西南州电量供需形势,利用弹性系数法和线性回归法分别预测了"十二五"期间黔西南州电量供需形势,根据重点产业和行业的用电特性,结合兴义供电局需求侧管理现状,利用SWOT分析方法,提出了基于需求侧管理、与区域产业发展相适应的电力营销目标,即分产业目标和分阶段目标的电力营销管理模式。为国内三线城市的供电企业在新经济形势下预测电量供需形势、构建合理的电力营销目标和开展用户需求侧管理工作提供了实践经验。

Building Targets of Power Marketing Coordinated Regional Industry Development

This paper analyzes the power supply and demand situation in southwest of Guizhou during Eleventh Five-year period. The power supply and demand situation in Twelfth Five-year period is predicted by using elastic coefficient method and linear regression method. According to the electricity characteristics of key industries, SWOT analysis method is used to propose electric power marketing target by combining the current situation of demand side in Xingyi power supply bureau, which coordinates development of regional industrial and demand side management. The proposed electricity marketing management model includes different industry targets and stage targets. It provides practical experience for power supply enterprises in third-line cities, which can forecast power supply and demand, construct reasonable electric power marketing target and manage user demand side in new economic situation.