加强文化建设推动月饼产业上新台阶——以吴川月饼产业为例

如今，文化已成为一个国家、地区重要的软实力和经济社会发展的重要支撑，加强文化建设，对推动社会、经济和产业发展具有重要意义。文章在探讨月饼与中华文化历史渊源、月饼所蕴藏的文化内涵基础上，从月饼产品的文化建设角度提出了一些建议，以期推动吴川月饼产业进一步发展。

Boosting the Moon Cake Industry through Culture Promotion -- Taking the Moon Cake Industry of Wuchuan

A soft power for a country or a region and a major support for social and economic progress, culture plays a crucial role in advancing the social, economic and industrial development of a region. This paper analy-zes the relations between moon cakes and Chinese culture, and explores the cultural connotations of moon cakes before putting forward strategies for the moon cake industry from the perspective of culture so as to provide ref-erence for further development of the moon cake industry in Wuchuan.