环境可持续与旅游竞争力的提升——新西兰的旅游发展经验与启示

改革开放以来，随着大众旅游在国内的快速发展，伴随而来的环境与自然的破坏越来越受到业界与学术界的关注，人们开始对大众旅游引起的一系列环境问题进行反思，旅游开发与经营管理过程中可持续发展理念的树立显得越来越重要。文章以新西兰旅游发展为例，从环境可持续角度对新西兰旅游发展进行剖析，以期对中国旅游业可持续发展提供借鉴，增强中国在全球化世界环境中的旅游竞争力。

Environmental Sustainability and Promotion of Tourism Competitiveness--Inspiration from New Zealand

With the rapid development of mass tourism in our country since the adoption of the policy of reform and opening up, destruction of the environment and nature is gaining increasing attention from the industry and the academic circle. People begin to reflect on a series of environmental problems caused by mass tourism, and sustainability is becoming more and more important in tourism development and management. This paper, tak-ing New Zealand as an example, analyzes the development of tourism in New Zealand from the perspective of sustainability so as to provide reference for the sustainable development of China＇s tourism industry and to en-hance its tourism competitiveness in globalization.