| 华蓥市红色旅游目标市场研究 |
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| 引用本文： | 陈波,杜世娟. 华蓥市红色旅游目标市场研究[J]. 四川烹饪高等专科学校学报, 2013, 0(5): 65-67,72 |
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| 作者姓名： | 陈波 杜世娟 |
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| 作者单位： | 绵阳师范学院历史文化与旅游管理学院,四川绵阳621000 |
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| 摘 要： | 华蓥市红色旅游资源丰富，红色品牌突出，近几年发展迅速，同时也存在不少问题。文章在华蓥市红色旅游目标顾客分析的基础上，提出了特色产品、文化产品、体验产品、多种价格优惠和灵活应用多种手段促销等营销策略。
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| 关 键 词： | 华蓥市 红色旅游 目标市场 营销策略 |
On the Target Market of Red Tourism of Huaying |
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| CHEN Bo,DU Shi-juan. On the Target Market of Red Tourism of Huaying[J]. , 2013, 0(5): 65-67,72 |
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| Authors: | CHEN Bo DU Shi-juan |
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| Affiliation: | ( School of History, Culture and Tourism Management, Mianyang Normal University, Mianyang 621000, Sichuan, China ) |
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| Abstract: | Red tourism is a trademark for Huaying city that abounds in red tourism resources. Problems have begun to emerge in the booming of red tourism in the past years. This paper analyzes the target market of Huay-ing red tourism and suggests a multitude of marketing strategies such as featured products, cultural products, experiential products, diversified price discounts and flexibility, etc. |
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| Keywords: | Huaying City red tourism target market marketing strategies |
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