关于井冈山红色旅游品牌提升的思考

井冈山是中国革命摇篮，其红色旅游资源丰富，发展红色旅游是井冈山适应新时期经济社会发展的要求和推动和谐社会建设的需要。在政府的大力支持与市场机制的作用下，井冈山红色旅游发展迅速，形成了一定的品牌优势。文章分析了井冈山红色旅游品牌的优势，厘清了阻碍井冈山红色旅游品牌进一步发展的因素，在此基础上提出了提升井冈山红色旅游品牌的几点意见。

On Brand Promotion of Jinggangshan Red Tourism

Jinggangshan, as the cradle of the Chinese revolution, abounds in red tourism resources. Development of its red tourism accelerates its economic and social development in the new era, and promotes the construction of a harmonious society. The red tourism in Jinggangshan has established itself as a famous brand with the sup-port from the government and the drive of the market. This paper analyzes the advantages of red tourism in Jing-gangshan and the elements that hinder its further growth before putting forward suggestions on promoting its-red tourism brand.