| 大型房地产企业集团管控模式研究 |
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| 引用本文： | 吴光东,苏振民,柏树新. 大型房地产企业集团管控模式研究[J]. 建筑经济, 2008, 0(2) |
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| 作者姓名： | 吴光东 苏振民 柏树新 |
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| 作者单位： | 南京工业大学,江苏,南京,210009;江苏建坤置业有限公司,江苏,南京,210003 |
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| 摘 要： | 房地产企业在大规模扩张的同时,必须建立和完善集团管控体系,调整公司治理结构和组织结构,完成企业深层次的竞争力的构建,充分整合和有效运用各种资源,以获得长期稳定的竞争优势。
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| 关 键 词： | 房地产企业 集团管控 组织结构 |
Study on Management and Control Pattern of Large Real Estate Enterprise Groups |
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| WU Guangdong,SU Zhenmin,BAI Shuxin. Study on Management and Control Pattern of Large Real Estate Enterprise Groups[J]. Construction Economy, 2008, 0(2) |
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| Authors: | WU Guangdong SU Zhenmin BAI Shuxin |
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| Abstract: | The group management and control system must be established and improved when real estate enterprises develop with large-scale expansion. They should also adjust enterprise governance and organizational structure, complete enterprise deep-seated competitiveness construction, fully integrate and effectively use all resources, so that long-term and stable competitive advantage can be built. |
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| Keywords: | real estate enterprise group management and control organization structure |
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