Bias in auditory priming.

Priming for previously studied words in an implicit auditory memory task has been interpreted as evidence for a presemantic perceptual representation system that encodes acoustic representations of words (B. A. Church and D. L. Schacter, see record 1994-36069-001). In this article, 3 experiments provided evidence that such priming may result instead from a bias to respond with studied words. In forced-choice identification with similar alternative choices, there was no overall improvement in performance due to prior study. Benefits for studied test words were offset by costs for similar but nonstudied test words. Prior study had no effect when forced-choice alternatives were dissimilar. The data are discussed in relation to current models of auditory information processing and a new model (R. Ratcliff and G. McKoon, in press) for priming in visual word identification. (PsycINFO Database Record (c) 2010 APA, all rights reserved)