海外房建项目大总包模式成功要素研究

探讨大总包模式的内涵,建立项目管理模式选择模型和项目管理模式成功要素体系,并以马来西亚某房地产项目为例,从业主的视角出发,研究中国房地产企业在海外项目中应用大总包模式进行项目管理的成功要素。结果表明,业主应选择具有有较强管理能力和丰富大总包经验的总包单位和总包项目经理;通过明确合同要求,合理进行合约分判和引入激励机制来优化合同设计;与总承包商和顾问建立基于信任的长期合作伙伴关系,以共同应对项目内部变化和外部风险。

Research on Critical Success Factors for Main Contracting Model of Overseas Housing Construction Projects

This paper discusses the connotation of main contracting model,establishes the selection model of project management mode and the success factor system of project management model,and takes a real estate project in Malaysia as an example,from the perspective of the owner,studies the success factors of Chinese real estate enterprises applying the main contracting model to project management in overseas projects.The results show that the owner should select the general contractor and the general contractor project manager with strong management ability and rich experience in general contracting;optimize the contract design by clarifying the contract requirements,reasonably carrying out contract classification and introducing incentive mechanism;establish a long-term partnership based on trust with the general contractor and consultants to jointly cope with the internal changes and external risks of the project.