| 快时尚服饰品牌终端生命力的可持续发展研究 |
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| 引用本文： | 田合伟. 快时尚服饰品牌终端生命力的可持续发展研究[J]. 纺织科技进展, 2014, 0(2): 90-92 |
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| 作者姓名： | 田合伟 |
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| 作者单位： | 湛江师范学院美术学院,广东湛江524048 |
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| 摘 要： | 综述了快时尚服饰的源起、特色及在中国的发展,分析了快时尚成功的原因。探讨了其终端产品、终端陈列及终端销售,提出快时尚服饰可持续发展的相关策略,以期快时尚服饰能够通过保持提升品牌文化,建立一线城市品牌形象店,与二三线城市商业综合体联手合作来保持其生命力。
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| 关 键 词： | 快时尚服饰 品牌生命力 品牌可持续发展 |
Research on Sustainable Development of Terminal Vitality about Fast Fashion Brand |
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| TIAN He-wei. Research on Sustainable Development of Terminal Vitality about Fast Fashion Brand[J]. Progress in Textile Science & Technology, 2014, 0(2): 90-92 |
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| Authors: | TIAN He-wei |
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| Affiliation: | TIAN He-wei (Art College, Zhanjiang Normal University, Zhanjiang 524048, China) |
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| Abstract: | The origin, characteristics and the development of fast fashion clothing were summarized. The reasons for the fast fash- ion success were analyzed. The terminal product, terminal display and terminal sales were studied and relevant strategies of sustain- able development about fast fashion clothing were proposed so as to keep the brand culture, establish first-tier city brand stores and maintain its vitality through cooperation with commercial complex of second and third class city. |
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| Keywords: | fast fashion brand vitality sustainable development of brand |
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