| 城市轨道交通空间广告资源估价方法研究 |
| |
| 引用本文： | 鲁圣鹏,骆汉宾. 城市轨道交通空间广告资源估价方法研究[J]. 华中科技大学学报(城市科学版), 2005, 22(Z1): 121-124 |
| |
| 作者姓名： | 鲁圣鹏 骆汉宾 |
| |
| 作者单位： | 华中科技大学,土木工程与力学学院,湖北,武汉,430074 |
| |
| 基金项目： | 武汉市建设委员会科研资助项目(18). |
| |
| 摘 要： | 探讨了轨道交通空间广告资源估价的定义与意义,分析了广告资源估价对象的构成与估价原则,重点探讨了影响广告资源价格的因素和估价计算方法,并提出了广告资源估价信息系统的框架.基于上述理论,尝试着对武汉市轨道交通空间广告资源价值进行了初步评估.
|
| 关 键 词： | 城市轨道交通空间 广告资源 估价原则 估价方法 |
| 文章编号： | 1672-7037(2005)-0121-04 |
| 修稿时间： | 2005-02-28 |
Study of Appraisal Approach for the Spatial Resource of Advertisement for Urban Rail Transit |
| |
| LU Sheng-peng,LUO Han-bin. Study of Appraisal Approach for the Spatial Resource of Advertisement for Urban Rail Transit[J]. Journal of Huazhong University of Science and Technology, 2005, 22(Z1): 121-124 |
| |
| Authors: | LU Sheng-peng LUO Han-bin |
| |
| Abstract: | The definition of the spatial resource of advertisement for rail transit (SRART) is presented, including the significance of appraisal approach, and the constitution of appraisal objects and appraisal principles. The factors affecting the price of the advertisement resource, and related appraisal approach for it are analyzed. Based on the discussion, a frame of the information system for advertisement resource is proposed. Moreover, an elementary attempt on the appraisal work for SRART in Wuhan is suggested. |
| |
| Keywords: | the Spatial Resource of Advertisement for Urban Rail Transit(SRART) advertisement resource appraisal principle appraisal approach |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
