| 感性体验下的服装消费行为 |
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| 引用本文： | 王珍,刘静伟,戴鸿.感性体验下的服装消费行为[J].国际纺织导报,2010,38(5):76-76,78,79. |
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| 作者姓名： | 王珍 刘静伟 戴鸿 |
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| 作者单位： | 西安工程大学服装与艺术设计学院(中国) |
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| 摘 要： | 通过介绍感性体验和服装消费行为,说明了感性消费时代服装消费行为中感性体验的内容要素,为服装企业产品设计和营销提供一定的参考依据。
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| 关 键 词： | 感性体验 服装 消费行为 |
Apparel consumption behaviors under the sensory experiencing |
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| Wang Zhen,Liu Jingwei,Dai Hong.Apparel consumption behaviors under the sensory experiencing[J].Shanghai-Frankfurt am Main,2010,38(5):76-76,78,79. |
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| Authors: | Wang Zhen Liu Jingwei Dai Hong |
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| Affiliation: | (Xi’an Polytechnic University, Apparel ＆ Art Design College, Xi’an/China ) |
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| Abstract: | This paper described sensory experiencing and apparel consumer behavior, showed the elements of sensory experiencing in apparel consumption behavior in today’s emotional consumption times,provided a frame of reference for product design and marketing of clothing enterprises. |
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| Keywords: | sensory experience apparel consumer behavior |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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