| 移动数据业务流量经营策略分析 |
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| 引用本文： | 吴磊,牟海望,周慧峰. 移动数据业务流量经营策略分析[J]. 电信工程技术与标准化, 2013, 0(4): 24-28 |
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| 作者姓名： | 吴磊 牟海望 周慧峰 |
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| 作者单位： | 中国移动通信集团设计院有限公司重庆分公司,重庆 401147 |
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| 摘 要： | 本文首先分析了移动数据业务流量经营的背景,然后提出了流量经营的思路,即4个维度"降成本、提价值、保质量、促增长"和两个渠道"网络渠道、市场渠道",并详细分析了流量经营的方法策略,从而为移动运营商的移动数据业务运营提供了参考策略和指导建议。
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| 关 键 词： | 移动数据业务 流量经营 移动互联网 |
Flow operation strategy of mobile data service |
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| WU Lei,MU Hal-wang,ZHOU Hui-feng. Flow operation strategy of mobile data service[J]. Telecom Engineering Technics and Standardization, 2013, 0(4): 24-28 |
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| Authors: | WU Lei MU Hal-wang ZHOU Hui-feng |
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| Affiliation: | (China Mobile Group Design Institute Co., Ltd. Chongqing Branch, Chongqing 401147, China) |
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| Abstract: | This paper first analyzes the background of flow operation of mobile data service, and puts forward flow operation ideas, namely the four dimensions ＂reduce costs, improve quality, security value, promote growth＂ and two channels ＂network channels, marketing channels＂, and a detailed analysis of the strategy and methods of flow operation, provides reference strategies and suggestions for mobile data service operation of mobile operators. |
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| Keywords: | mobile data service flow operation mobile internet |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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