| 我国汽车维修行业的现状与分析 |
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| 引用本文： | 梁赛. 我国汽车维修行业的现状与分析[J]. 金属材料与冶金工程, 2007, 35(4): 61-64,49 |
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| 作者姓名： | 梁赛 |
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| 作者单位： | 广东工业大学,工商管理学院,广东,广州,510520 |
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| 摘 要： | 通过分析我国汽车维修行业的现状,并结合国外汽车维修市场的发展,汽车快修服务采用连锁经营方式是汽车维修市场的必然趋势,国家政策也在引导传统汽车维修业转向连锁经营.我国汽车售后服务体系将形成两种主导形式:以4S店为主体的高档次售后服务和以独立连锁快修店为主体的大众化售后服务.
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| 关 键 词： | 汽车快修连锁服务 顾客满意度 市场细分 传统汽车 维修行业 现状 分析 PROFESSION SERVICE AUTOMOBILE ANALYSIS 大众化 售后服务体系 主体 主导形式 连锁经营 维修业 引导 国家政策 趋势 经营方式 快修 发展 |
| 文章编号： | 1005-6084（2007）04-0061-04 |
| 修稿时间： | 2007-05-11 |
THE PRESENT SITUATION AND ANALYSIS OF OUR COUNTRY AUTOMOBILE SERVICE PROFESSION |
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| LIANG Sai. THE PRESENT SITUATION AND ANALYSIS OF OUR COUNTRY AUTOMOBILE SERVICE PROFESSION[J]. Metal Materials And Metallurgy Engineering, 2007, 35(4): 61-64,49 |
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| Authors: | LIANG Sai |
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| Affiliation: | School of Economics and Management, Guangdong University of Technology, Guangzhou 510520, China |
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| Abstract: | Through the present situation of our country automobile service profession and by uniting the development of overseas automobile repairing market, the quickly automobile service to adopt the chain - like management method is an inevitable trend in the automobile service market. The national policy also guides the traditional automobile to change into the chain - like management. We can predict that our country will format two main leading automobile post - sale service systems in the future, that is the high scale postsale service which takes 4 s shops as its main body and the popular post - sale service which takes independent chain - like repairing shops as its main body. |
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| Keywords: | quickly automobile repairing chain-like service degree of customer's satisfaction market segmentation |
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