多元化战略的思考

多元化经营是很多企业发展到一定阶段的战备选择，但在实践中既有成功的经典，也有失败的例子。本文对企业主营业务的充分发展和核心竞争力的形成，多元化经营的产联产业战略目标；以及多元化经营的时机与途径等方面问题进行初步探讨。最终得出如下结论：经营业务的充分发展和核心竞争力的形成是企业多元化经营的基础；多元化经营进入的领域必须以战略关联产业为主攻目标；选择多元化经营的途径应以并购方式为首选；多元化经营的市场时机应综合考虑拟进入产业的发展势态及企业核心竞争力两者间的最佳切入点。通过对多元化战略的研究，以期对准备选择多元化战略的企业有所帮助。

Pondering upon the Diversification Strategy

Diversified management is a strategic decision for many enterprises at some stage in the course of their development, but in practice, there are examples showing that some of them are successful and some may fail. The full development of the enterprises leading business, formation of the key competitive ability, the strategic target of the relevant industries associated with diversified management, the opportunities and approaches for diversified management are discussed in this paper. The following conclusions have been drawn: the full development of leading business and formation of key competitive ability are the basis of the enterprise's diversified management. The area for diversified management should be strategy-related industries, as for the approach to diversified management; the first choice is absorbing firms. The opportunity possibly entering into the market of diversified management must be the best gearing point between the most favorable situation to develop industry and the enterprise's key competitive ability, which should be fully considered. It is hoped that the study will be helpful for the enterprises.