调味品行业渠道建设解决之道

<正> 我国调味品行业在经历了连续几年的快速增长之后,已经成为食品行业增幅最快的门类之一。行业的快速发展带来的是产品的快速更新、渠道的加速整合以及市场竞争的加剧。在调味品行业的渠道变革中,厂家和经销商的角色和地位也在发生着变化,此时的厂商关系进入了一个微妙的阶段,二者之间既有合作又有冲突。一方面,厂家和经销商之间强强联合,共同把市场做大;另一方面,厂商之间的冲突也开始加剧,厂家以各种理由

The root causes & solutions of the conflicts between condiment industry manufacturers

In the fast-growing Chinese condiment industry, channel management has become recognized as a major marketing problem, and the conflicts between manufacturers triggered is the crux of the marketing management, it can be said, how to resolve the conflicts has become the condiment manufacturer of a corporate must answer. This essay analyzed the three main forms: Channels for control, management conflicts of interest, day-to-day management conflicts between China condiment makers and found that the conflicts triggered are because of changes in the external marketing environment and the internal differences in the level of awareness. The rapid development of retail industry promotes these manufacturers who are from the development of the wholesale channel and distributors, must change their original operating modes of cooperation together, in order to to deal with such a big change, in the process of change, the differences of strategic level of understanding between the manufacturers and distributors and the loss of management system, leads to the end of the conflict. Through the study of the above, this article stands in the point of view of most condiment companies, puts forward the core of the solutions in a means of preventing, treating and summing up, in accordance with the different stages of the conflicts.