| 科学营建加油站销售网络 |
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| 引用本文： | 詹玉顺.科学营建加油站销售网络[J].石油库与加油站,2004(3). |
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| 作者姓名： | 詹玉顺 |
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| 作者单位： | 北京圣洁明有限公司 北京 |
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| 摘 要： | 就科学营建加油站销售网络阐述了其重要性和发展战略与规划,并对加油站销售网络扩张可采取的买断收购、联营、租赁、特许经营、挖潜改造和征地新建等几种方式的特点、关键和实施原则作了具体介绍。指出营建加油站销售网络既要重视加油站的数量,更要注重加油站的质量,还要有体制创新、技术创新和营销创新,使石油销售企业在加油站销售网络建设上、在综合盈利水平上有质的飞跃。
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| 关 键 词： | 加油站 销售网络 建设 规划 经营管理 综合盈利水平 |
Building gas station network scientifically. |
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| Zhan Yushun.Building gas station network scientifically.[J].Oil Depot And Gas Station,2004(3). |
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| Authors: | Zhan Yushun |
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| Affiliation: | Zhan Yushun |
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| Abstract: | Overall plans are essential to build station network. Both quantity and quality should be taken into consideration. Enlargement of network can be implemented through various ways such as purchasing, joint - venture, tenancy, obtaining license and building new stations. Innovative system, technology and marketing are integral parts for oil distributing companies to enhance their network. |
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| Keywords: | gas stations building planning and operation and management |
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