| 审美心理学在商品包装中的应用 |
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| 引用本文： | 陶轶. 审美心理学在商品包装中的应用[J]. 包装工程, 2006, 27(3): 253-254 |
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| 作者姓名： | 陶轶 |
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| 作者单位： | 襄樊学院,襄樊,441053 |
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| 摘 要： | 通过讨论审美心理学在商品包装中的应用,分析商品销售过程中商业心理学和消费心理学之间的内在联系,并对心理过程理论在商品审美的应用作了深入细致的研究,为商品包装设计的发展以及如何让消费者作出购买决策提供理论依据.
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| 关 键 词： | 审美心理 商品包装 心理过程理论 |
| 文章编号： | 1001-3563(2006)03-0253-02 |
| 收稿时间： | 2006-04-03 |
| 修稿时间： | 2006-04-03 |
Application of Aesthetic Psychology in Packaging Design of Merchandise |
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| TAO Yi. Application of Aesthetic Psychology in Packaging Design of Merchandise[J]. Packaging Engineering, 2006, 27(3): 253-254 |
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| Authors: | TAO Yi |
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| Affiliation: | Xiangfan University, Xiangfan 441053, China |
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| Abstract: | The relation between commercial psychology and consumptive psychology in merchandise selling process was analyzed through discussion of the application of aesthetic psychology in merchandise packaging design. The application of psychological process theory in merchandise taste was researched to provide reference to packaging design. |
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| Keywords: | aesthetic psychology merhandise packaging psychological process theory |
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