| 西部电子公司网络营销研究 |
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| 引用本文： | 岳鹤,陈酉宜. 西部电子公司网络营销研究[J]. 河南机电高等专科学校学报, 2005, 13(4): 83-85 |
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| 作者姓名： | 岳鹤 陈酉宜 |
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| 作者单位： | 1. 河南工业大学,河南,郑州,450000
2. 河南师范大学,河南,新乡,453007 |
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| 摘 要： | 通过对西部电子公司这样一个中小型高科技企业开展网络营销进行分析、设计，指出公司开展网络营销的整体思路和具体策略，旨在使此类中小型高科技企业认识到开展网络营销的必要性和紧迫性，拽到适合自己的网络营销开展方式，从而更进一步推动网络营销在中国中小企业中的应用与发展。
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| 关 键 词： | 网络营销 西部电子 案例分析 |
| 文章编号： | 1008-2093(2005)04-0083-03 |
| 收稿时间： | 2005-03-15 |
| 修稿时间： | 2005-03-15 |
Network Marketing Research of the Western Electronic Corporation |
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| YUE He, et al. Network Marketing Research of the Western Electronic Corporation[J]. Journal of Henan Mechanical and Electrical Engineering College, 2005, 13(4): 83-85 |
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| Authors: | YUE He et al |
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| Affiliation: | Henan University of Technology, Zhengzhou 450000, China |
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| Abstract: | On the basis of analysis, the author points out the necessity, feasibility and the way of developing network marketing in the Westem Electronic Corporation. Through this thesis, some small high - tech corporations like the Westem Electronic Corporation can get support in developing network marketing. So it is very useful to promote the application and development of network marketing in small corporations in our country. |
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| Keywords: | network marketing the Westem Electronic Corporation |
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