企业与设计公司的战略合作初探

我国已被称为"世界工厂",从世界市场来看,中国制造的产品市场份额很大,但世界知名品牌中的中国产品寥寥无几,中国产品在世界市场的身份意味着低廉和劣质。现在我们正在积极努力的从中国制造向中国创造蜕变。中国企业正在面临着从OEM,ODM到OBM的转变,而在这一转变中无疑会遇到很多困难。由于目前很多OEM厂还不具备产品研发能力,如果与设计公司合作,进行优势互补,从而达到企业与设计公司的双赢,也不失为是一条捷径。

The Study about the Strategic Cooperation of Enterprise and Design Company

China has been known as the"World Factory".From the world market,the market share of products made in China is in a large,but well known world brands in China are very few.Chinese products in the world market means the cheap and poor quality.We are working hard from"made in China"to"created in China". Chinese enterprises are facing changes from the OEM,ODM to OBM,and in this duration of changes they’ll meet pretty many difficulties.If they want to do their own brands,they don’t have the advantages of product development.If co-operation with the design company for each other’s advantages,domestic enterprises and design company will be a win-win situation.